Marketing Services for Value Marketing Limited

Case Study: Marketing Services for Value Marketing Limited – Empowering CasinoTop.com to Dominate the Online Casino Industry

Client: Value Marketing Ltd.
Agency: Megalodon

Introduction:

Megalodon had the privilege of providing comprehensive marketing services to Value Marketing Limited, focusing on their flagship asset, CasinoTop.com. As their trusted partner, our agency executed strategic SEO, PR, Media Link Building, and High Authority Link Building campaigns. Through a combination of targeted initiatives and effective collaboration, we successfully positioned CasinoTop.com as a leading online casino authority, both in India and globally.

Activities and Strategies Implemented:

1. SEO, PR, and Media Link Building: Megalodon managed an overall budget of $600,000 for Value Marketing Limited’s Indian market. We employed cutting-edge SEO strategies to optimize the website’s visibility and rankings on highly competitive and short-tail keywords in India. Additionally, we secured do-follow backlinks from top Indian and international media houses, such as Forbes India, Entrepreneur India, Times Group, Indian Express Group, Mint, IBTimes, and more. These media placements boosted CasinoTop.com’s online presence and credibility.

2. Awareness Campaign for Responsible Gaming: Recognizing the importance of promoting responsible gaming, Megalodon executed a $100,000 awareness campaign aimed at educating players about safe and responsible online gambling practices. Through targeted messaging and strategic dissemination across various channels, we highlighted the potential risks of addiction and provided resources for safe gambling experiences.

3. Assistance in Acquisition and GEO Planning: Megalodon played a vital role in Value Marketing Limited’s strategic decision-making process during the acquisition of Casinotopp.net for €10.5 million to enter the Scandinavian market. We collaborated closely with the CasinoTop.com team, providing valuable insights from an SEO perspective and conducting comprehensive GEO planning analysis. Our contributions ensured that the acquisition aligned with CasinoTop.com’s growth objectives and increased their market presence. (ref. https://igamingbusiness.com/marketing-affiliates/casinotop-com-acquires-nordic-affiliate-casinotopp-net-for-e10-5m/)

Results and Achievements:

1. Do-Follow Backlinks and Media Placements: Through Megalodon’s efforts, CasinoTop.com secured do-follow backlinks from prestigious Indian and international media houses. This boosted the website’s authority and visibility, attracting a larger audience of discerning players. Media placements in renowned outlets solidified CasinoTop.com as a trusted source of information in the online casino industry.

2. Successful SEO Strategies: Our agency’s SEO strategies propelled CasinoTop.com’s rankings on highly competitive and targeted keywords in the Indian market. This increased organic visibility and drove significant traffic to the website, resulting in improved user engagement and conversions.

3. Responsible Gaming Awareness: The awareness campaign executed by Megalodon emphasized responsible gaming practices and fostered a safer online gambling environment. By raising awareness about the potential risks and providing resources for responsible play, we contributed to the well-being of online gamblers and strengthened CasinoTop.com’s reputation as a socially responsible brand.

4. Strategic Acquisition: Megalodon’s contribution to the acquisition process of Casinotopp.net demonstrated our agency’s expertise in SEO analysis, GEO planning, and strategic decision-making. By ensuring a seamless integration of the acquired asset into CasinoTop.com’s portfolio, we positioned the brand for further growth and expansion into the Scandinavian market.

Conclusion:

Megalodon’s marketing services empowered Value Marketing Limited’s asset, CasinoTop.com, to assert its dominance in the online casino industry. Through strategic SEO initiatives, media link building, and impactful PR campaigns, we bolstered the brand’s credibility and visibility. Our efforts in promoting responsible gaming practices showcased CasinoTop.com’s commitment to player well-being. Additionally, our valuable contributions to the acquisition process and GEO planning underscored our agency’s strategic prowess and commitment to delivering exceptional results. The successful collaboration between Megalodon and Value Marketing Limited demonstrates our dedication to elevating brands in highly competitive markets.